Children playing soccer, the most popular sport in the world
A simple football field, in Caldas Novas. The sport is known as today, or the modern sport, takes shape in the schools of eighteenth-century England, the cradle of capitalism.Surrounded by capitalist ideology, which preaches order, rationalism, competition and individual initiative, students from English schools develop a new format for the games so popular, giving rise to Sport. Arise championships between schools, clubs and confederations after, instruments that will gradually legitimizing the sport. After the consolidation of capitalism and its spread throughout the world, sporting institution, formerly restricted to the European world, is gaining space in other continents. Following the same logic of capitalist greed, the Sports Crop builds up and takes the space of popular practices, conveying the world-capitalist ideology. Among other factors, for its potential cathartic, allowing the viewer to a well-being through the process of transferring their own problems to the game environment, the Sport is now a large cohesive mass. Taking advantage of this potential phenomenon, businessmen take over the different areas related to Sports: clothing, clubs, accessories, television networks, among others. In turn, the state also is using the Sport in search of popularity and international renown. Attached to the corporate media, more interested in space and profit for its sponsors, the sport suffers intense changes, especially as it is transmitted. Emphasis is placed on the spectacular character of the competitions, which becomes visible through the presence of screens in the stadiums, there are television channels specializing in the subject, increasing the practice of sports fashion and extreme exploitation and social influence of athletes are bettersuccessful. Conceptualizing this new phase of the sport, comes the term "Sports Entertainment", the current model of the phenomenon dealt with here. For the specialist in social anthropology Arlei Damo, a sports competition is "to some extent" an illusion, because no impact on life or day-to-day life of people except those directly related to the practice of sport
A simple football field, in Caldas Novas. The sport is known as today, or the modern sport, takes shape in the schools of eighteenth-century England, the cradle of capitalism.Surrounded by capitalist ideology, which preaches order, rationalism, competition and individual initiative, students from English schools develop a new format for the games so popular, giving rise to Sport. Arise championships between schools, clubs and confederations after, instruments that will gradually legitimizing the sport. After the consolidation of capitalism and its spread throughout the world, sporting institution, formerly restricted to the European world, is gaining space in other continents. Following the same logic of capitalist greed, the Sports Crop builds up and takes the space of popular practices, conveying the world-capitalist ideology. Among other factors, for its potential cathartic, allowing the viewer to a well-being through the process of transferring their own problems to the game environment, the Sport is now a large cohesive mass. Taking advantage of this potential phenomenon, businessmen take over the different areas related to Sports: clothing, clubs, accessories, television networks, among others. In turn, the state also is using the Sport in search of popularity and international renown. Attached to the corporate media, more interested in space and profit for its sponsors, the sport suffers intense changes, especially as it is transmitted. Emphasis is placed on the spectacular character of the competitions, which becomes visible through the presence of screens in the stadiums, there are television channels specializing in the subject, increasing the practice of sports fashion and extreme exploitation and social influence of athletes are bettersuccessful. Conceptualizing this new phase of the sport, comes the term "Sports Entertainment", the current model of the phenomenon dealt with here. For the specialist in social anthropology Arlei Damo, a sports competition is "to some extent" an illusion, because no impact on life or day-to-day life of people except those directly related to the practice of sport
